WP3 is dedicated to crafting and executing strategies for managing collaborative processes and evolving business models within the agricultural ecosystem, with a sharp focus on aligning these elements with the circular agriculture mission. This work package endeavors to strike a balance between creating a shared value proposition that benefits all stakeholders and supporting the implementation of circular agriculture initiatives. By adopting a co-creation and action research approach, WP3 addresses the ambiguity of roles and responsibilities in the ecosystem, especially concerning wicked problems that demand iterative solutions. 

By activating ecosystem orchestration and strategy we dive into the foundational strategy work of determining who should take the lead in initiating, activating, and orchestrating the ecosystem. This task centers on establishing a strategic vision for ecosystem orchestration, identifying the key actions required to mobilize and guide the ecosystem towards its objectives. 

In supporting ecosystem collaboration, we focus on enhancing collaboration across the quadruple helix partners, crucial to the ecosystem’s success. It explores how an ecosystem orchestrator can foster effective cooperation among partners with diverse and sometimes diverging interests, aiming to build a cohesive ecosystem that works towards common goals. 

Through developing joint value propositions, we aim to create value propositions that align the interests of individual organizations while benefiting the ecosystem at large. This task is about generating and aligning values that are shared among ecosystem partners, thereby fostering a unified approach to achieving the circular agriculture mission.